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ADAM ESPINOZA

Direction. Design. Motion.

  • WORK
  • ABOUT
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During the 2019 NBA All-Star Weekend, held from February 14 to 17 in Charlotte, North Carolina, Nike and Jordan Brand transformed the Mint Museum Uptown into "Owners HQ," a dynamic hub for basketball enthusiasts and art lovers alike. The museum's façade featured striking Nike and Jordan Brand graphics, and a basketball court was installed in the Robert Haywood Morrison Atrium.

Under Hovercraft, my team and I created motion graphics for the entire pop-up. We delivered over 200 assets in a span of 4 days. Each day had new drops, new guests, skills challenges and tournaments. The content ranged from 4’ directional digital motion signage to 30’ high Motion design and informational gfx engulfing the pop basketball court.



Client

Nike x Jordan Brand

Agency

Hovercraft

Creative Direction

Zach Teachout

 

Role

Lead Motion Design

Team FoM

Jeremy Lindenmier, Gareth DeNobrega, Jason Schwarz, Katie Marquette, Joey Gasiorek, Adam Schmisek, Mark Koenov, Josh Holland

 

Location

Mint Museum Charlotte, NC

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