ROLE: Direction / Design / Edit

Promax Broadcast Design Association invited us to share concepts and to be their Design Partner for the 2018 Promax BDA Awards show.

Friends Of Mine developed a full GFX package for print, online, social and video.

This film opens the award show event.

Our concept is 2 fold.

We asked ourselves what does the award represent and why is it important. To FOM the award show showcases the most inspiring work done in broadcast design annually. The award itself honors and recognizes the people working at the highest level of the creative process.

We also asked the question.. what if the award is actually an idol. Something that people worship and holds deep representation. And if it is an idol, then there has to be a back story, a legend.

So we married the two ideas. We created the personification of the creative process.

Directors Cut

ROLE: Direction / Edit / Motion Design

Working with Chris Thomas at COHN Marketing and Imperial Sports, we developed a 30sec broadcast ad along side of content for web, digital and social.

ROLE: Direction / Photography / Edit / Animation / Design

PRODUCTION + POST: Friends Of Mine

AGENCY: COHN Marketing

ROLE: Direction / Still Photography / Motion Design